The Group's MCN operation is content-focused, and it realizes diversified commercial realizations by leveraging on the abundant resources of vertical KOL, professional and continuous creative support, as well as through content production and operation and channel distribution.

The Group focuses on creating high-quality KOL in various vertical fields. With rich experience and strong resource layout, the Group provides professional support and creates sustainable business opportunities for net celebrities to maximize their value.

Based on mainstream e-commerce platforms at home and abroad, the Group breaks through the limitations of the traditional marketing model and accurately reaches out to the consumer population through the interconnection of content, information and live broadcasting of content.

The Group is committed to the field of graphic and short-video marketing communications with professional commercialization capabilities. With quality content output and a clear matrix of celebrities, the Group continues to build up strength for brand communications in multiple dimensions.

The Group provides three-dimensional activities for IPs, fully controlling the details of the strategy, extending the value of the IPs and enhancing the interactivity with the audience, effectively facilitating the in-depth integration of the brand with the market.